MOCHELAND was filled with people, concerts, and parties for an epic 25-year edition of MEO Sudoeste, with the creation and production of NERVO. From August 9 to 12, MOCHELAND and camping continued to be the meeting point for the beginning and the end of the festival, every day. With a tent where the public and […]

In the modern world, accelerated by technology and information, defining clear and measurable goals is fundamental to the success of any company or team. A methodology that stands out for its simplicity and scalability is the Objectives and Key Results (OKRs) approach. Diogo Cunha, CTO at Bliss Applications, explained in another WYTalk, at the Beach […]

A caricature of the life of advertising agencies, big or small, involved in the painful game of pitches. Yesterday I went to a restaurant. When they put the menu in front of me, I said I wasn’t going to order anything specific. I explained that I was a client with a moderate appetite, that I […]

WYcreative is pleased to announce the arrival of Sérgio Lobo as the new Executive Creative Director. With extensive experience in the sector, Sérgio Lobo brings along an impressive history of success and innovation, consolidated through projects at Lola Norma Jean, Nbs and Isobar, Leo Burnett, in addition to his latest stopping at Dentsu Creative. Sérginho, […]

I was born at a time when working in advertising was glamorous and made others – on the client side – jealous. After spending two and a half decades on the client’s side, I joined the agencies 3 years ago. The glamour may no longer be the same, but the work remains extremely interesting and […]

The World Youth Day Foundation launched the official mobile application of the event, “Lisboa 2023”, made available by MEO, as a technological partner and founder of the World Youth Day Lisbon 2023, and developed by Bliss Applications. The App intended to support the orientation and logistics of the participants in the meeting, presenting multi-language content: […]